Bois Wines

Bois is a conceptual brand that I developed to explore design styles outside my day-to-day work and engage with new creative challenges. I produced a full brand package for Bois, along with product packaging and digital advertising mock-ups.

Develop a brand identity for an Okanagan winery that values elegance and simplicity and resonates with the target audience (25-45 year olds). The designs should support the winery’s goal to connect with consumers who know little or nothing about wine and may feel lost looking for a bottle they like.

When designing a new brand, it’s critical to understand the market you will be competing in. The industry research I conducted, on local and global wineries, gave me a reference for what consumers may be expecting from a wine brand. This research also showed me what designs/colour pallets were overused–I took note to avoid these things so that the brand could stand out in a saturated market.

This brand evolved through multiple design iterations, starting with hand sketches to explore different concepts. I experimented with various styles, narrowing down ideas that felt simple and timeless. After testing these digitally, I refined the design to ensure it would work across different mediums and scale well beyond the logo. To ensure the brand stood out, I avoided common industry trends and focused on creating something unique that would appeal to the target audience.

One of the main challenges of this project was the color palette. The initial focal colour of the brand was going to be blue, but this colour did not work well as a wine label (often clashing with the colour of the wine itself). After several iterations, it was decided that a new colour pallet needed to be explored.

Another challenge was designing a logo that felt both unique and refined without veering into cliché or tacky territory. At times, I hit creative walls, struggling to push the design forward. But taking a step back and allowing for some distance helped refresh my perspective and allowed me to create something I’m very proud of.

I’m incredibly proud of Bois’s brand identity. The final designs embrace and showcase the elegance and simplicity of the brand, creating an identity that feels both familiar and approachable to a diverse audience.

Designing a wine brand has always been a personal goal, and working on Bois was both exciting and fulfilling. Coming from a family that loves wine, this project felt particularly meaningful. I also enjoyed the opportunity to blend graphic and print design elements, creating designs that translate across both digital and physical platforms. Overall, it was a rewarding creative challenge and I’m thrilled with the outcome.