Design a brand for Ryan Hartt Real Estate that embodies the realtor's personality and stands out in a saturated industry.

This was my first time working with this client, so my research began with him. What was important to him? What style of branding resonated with him? Was there anything he absolutely did not want to see in his branding? Who is his primary clientele? What were all the potential use cases for the branding? After meeting with the client to iron out all these details, I was able to jump into further research for the project. 

I then conducted competitor research with a particular emphasis on other premium agents in the metro Vancouver area. This gave me an understanding of what was common for a Real Estate logo, what colours were often used, and what trends the industry was seeing. This research was crucial to helping me create a brand that could really stand out.

The logo design process for Ryan's business was thorough, spanning countless versions before discovering designs that truly resonated with him. I was trying to balance a visual identity that balanced his professionalism and easy-going personality. The logo needed to be adaptable and capable of scaling alongside potential business growth. Recognizing the diverse applications within the real estate industry, I aimed to equip Ryan with a versatile set of logo options, anticipating their usage across various digital and print mediums such as social media, letterheads, business cards, email signatures, websites, and advertising materials.

Creating a brand that stands out in a heavily saturated and competitive market.

Finding a design style that resonates with the client.

This was an incredibly rewarding project that I still think of as one of my favourites. The client was thrilled with his new branding–it wasn’t long before he had it printed on jackets, t-shirts, bench advertisements and, of course, for-sale signs across Metro Vancouver.